Aoife McIlraith is the Senior Director of Global Search and Marketing Services at Lionbridge Digital, a Lionbridge Technologies company. Aoife has been working in marketing for over 16 years and is a Global SME (subject matter expert) on '360 view' of Content, Search, international SEO, content discoverability, content creation, digital transformations and execution for global digital strategies. Aoife works with brands to enable seamless globally optimised content delivery processes for an omni-channel user experience. Aoife's expertise comes from a deep understanding of digital channels, user engagement aligned to global requirements. Aoife is also a qualified programmer and developer providing a powerful combination of digital marketing and technology that provide a 360 degree view of the global digital landscape.